Matthieu Blazy’s ‘WOW!’ Collection: A Playful Revolution in Fashion at Bottega Veneta
In the ever-evolving world of fashion, only a select few collections each season manage to create a lasting impact that resonates for months or even years. This year, Matthieu Blazy has firmly established himself as a game-changer with his Spring/Summer 2025 collection for Bottega Veneta.
Matthieu Blazy's 'WOW!' Collection: A Playful Revolution in Fashion at Bottega Veneta
On Saturday evening in Milan, Blazy unveiled a collection aptly named “WOW!”—an expression of the childlike wonder and joy that fueled his creative process. The designer emphasized the importance of sincerity in fashion, encouraging viewers to reconnect with their inner child, asking, “What would the kid in you want?” The enthusiasm surrounding the show was palpable, particularly as attendees settled into whimsical, animal-shaped leather bean bag chairs, setting the tone for an unforgettable experience.
The collection redefined the concept of power dressing, challenging the notion that professional attire must always be serious. Blazy proposed a playful approach, asking attendees to envision themselves as kids playing dress-up. His innovative styling featured oversized blazers with exaggerated shoulder lines, paired with hybrid garments like half-pant, half-skirt combinations, and even skirts layered over trousers.
One standout moment included models carrying a mix of bags—elegant leather purses alongside casual grocery bags, a nod to the everyday errands of modern life. One male model epitomized this idea, donning an oversized suit with a pink backpack slung casually over his shoulder, reminiscent of a father dropping his daughter off at school.
The collection’s vibrant color palette, which seamlessly blended bright oranges, primary reds, and yellows with shades of navy, grey, and burgundy, drew inspiration from the whimsical world of Richard Scarry children’s books. For many parents, these books can be overwhelming, filled with busy illustrations of endearing animals in various adventures. However, Blazy’s choice of inspiration serves as a charming reminder to rediscover the joy of simplicity and wonder. It prompts a reflection on how viewing the world through a child’s eyes can lead to a more fulfilling and playful experience.
The collection continued to surprise with flannel shirts reimagined in a structured Bar jacket silhouette, and layers of trenches over dresses, all intentionally wrinkled to reflect the chaos of real life. Accessories included playful touches such as bunny ears on belt closures and frog brooches adorning cardigans, alongside formal looks that sparkled as if sprinkled with confetti—evoking imagery from Maurice Sendak’s beloved “Where the Wild Things Are.”
Ultimately, Blazy’s presentation was a celebration of fashion’s inherent joy. It served as a reminder that clothing can be a fun form of self-expression, and that reconnecting with our playful instincts can lead to a more vibrant and enjoyable experience in the world of style.
