Empowering Beauty: Ateh Jewel's Journey To Redefine Inclusivity And Diversity In The Industry

Ateh’s unique blend of a deep appreciation for history and a love for the glamour of cinema led her to channel her creativity into writing for magazines. She started her career in 2001 with Instyle magazine and later moved to Tatler. Despite facing challenges due to societal biases based on her background, physique, and race, Ateh persevered, eventually transitioning to freelance writing and contributing to various publications.

Her dedication to challenging traditional beauty standards and advocating for diversity and inclusion culminated in the creation of Jewel Tone Beauty.com, a platform aimed at celebrating authenticity and self-expression. Ateh’s commitment to empowering individuals to embrace their uniqueness led her to establish the Doctor Ateh Jewel Education Foundation in 2021, supporting black and mixed heritage students in higher education.

Ateh’s endeavors in the beauty industry revolve around disrupting norms and offering inclusive beauty products that cater to a diverse range of skin tones and types. Her vision is anchored in inclusivity, authenticity, and joy, inspiring individuals to embrace their identities and celebrate their natural beauty. With new ventures on the horizon, including the launch of additional foundation shades and collaborations with retailers like Debenhams, Ateh remains dedicated to driving positive change in the industry.

In her discussion with HRH Princess Keisha Omilana, Ateh shared her experiences navigating societal expectations and the importance of authenticity and self-acceptance. She emphasized the need for inclusive beauty spaces where everyone feels welcomed and represented, drawing from her own journey as a woman with a West African body figure. Ateh’s commitment to empowering individuals and challenging industry norms is evident in her work and advocacy for inclusivity.

Ateh’s passion for clean and natural beauty formulations stems from her desire to align her makeup choices with her values of authenticity and positivity. As a parent, she strives to create a more inclusive future for her daughters and others, reflected in her collaborations with brands like Superdrug to promote diversity in beauty products.

Renowned beauty entrepreneur Ateh Jewel has made her mark in the industry with her luxurious products, which can be found at prestigious retailers such as Harrod’s and on her official website.

Ateh’s personal transformation from conforming to societal norms, wearing all black to fit in, to embracing her true self has been a driving force behind her brand. She has fearlessly combined her love for beauty and history, as seen in her article “Lipstick and Putin” for Glamour magazine.

Despite facing challenges in the early stages of her business, Ateh persevered and is now gearing up to launch new shades of foundation and blushes. When asked about her favorite beauty products and brands, she mentioned a preference for Benefit’s Bad Girl Mascara, Wren skincare products, Hourglass lip products, and Pat McGrath eyeshadows, among others.

She emphasized the importance of following one’s passion and believing in oneself when pursuing a career in the beauty industry, encouraging others to push boundaries and strive for excellence.

Ateh’s journey in the beauty industry is not only a testament to her resilience and determination but also a beacon of hope for future generations seeking representation and inclusivity in the world of beauty. Her dedication to empowering individuals to embrace their uniqueness and challenge societal norms serves as an inspiration for all aspiring beauty entrepreneurs and advocates for diversity and inclusion.

Ateh Jewel’s dedication to creating high-quality products for diverse consumers has solidified her position as a trailblazer in the beauty industry. Stay tuned for the exciting new additions to her line and continue to support this visionary entrepreneur on her journey to redefine beauty standards.