LoveShackFancy Unveils Spring 2026

As part of a broader trend that has seen numerous designers embrace cowboy-style elements, Cohen’s collection stands out for its intricate detailing and playful femininity. The use of sumptuous materials and delicate designs is evident throughout the collection, with laser-cut suede micromini shorts adorned with ruffles, lace V-neck crop tops, and bralettes and corsets crafted from charming calico patterns. These pieces are not just garments; they are an expression of a lifestyle that celebrates freedom and individuality.

Cohen’s designs are also marked by a modern twist on traditional American sportswear, highlighting the allure of skin and sensuality. “She’s just having fun and living life,” Cohen remarked. “This collection really is an homage to the American girls.” The muse for this season? None other than actress Kate Hudson, who was recently spotted dancing on stage in Aspen wearing a vibrant hot pink dress from LoveShackFancy, embodying the spirit of the collection.

The timing of this collection aligns perfectly with Cohen’s brand expansion into regions of the United States where Western fashion reigns supreme. With a new store opening in Aspen—the site of frequent sellouts of suede jackets—and additional locations in Texas, Cohen is tapping into a market where cowboy boots and rugged attire take precedence over ballet flats and dainty dresses. Furthermore, the designer is exploring additional retail opportunities in Colorado, further solidifying her brand’s presence in the Western and Southern fashion scenes.

Cohen’s exploration of Western fashion is not without its influences. Like many in the industry, she acknowledges the legacy of Ralph Lauren, whose vintage designs have left an indelible mark on contemporary styles. Notably, a vintage calico corset from Lauren’s collection was recently showcased by rapper Ice Spice at the VMAs, illustrating the ongoing relevance of Western-inspired fashion. However, Cohen’s creations are unmistakably her own. She has previously articulated her brand’s aesthetic codes as consisting of pink, bows, lace, tulle, and flowers. A closer examination of her patchwork crochet dresses reveals that three of these elements are beautifully integrated into her designs.

For this collection, Cohen also drew inspiration from personal memories, particularly a childhood photograph of herself wearing a white Victorian dress while playing outdoors. This nostalgic reference is coupled with the brand’s recent expansions in scenic locales like Aspen, Telluride, and Nashville. “It’s about this road trip story through the country,” she explained, reflecting on her visits to the new store locations. “All these girls mix all the elements of LoveShackFancy in such a cool way—belts, fringe, vintage—they’re thrifting. This collection is a love letter to them.”

The designs in the Spring 2026 collection reflect an intentional blend of historical references and contemporary sensibilities. Cohen cites the use of tea-stained lace inspired by 18th-century fashion as a hallmark of the collection. Additionally, prairie florals are woven throughout, celebrating the natural beauty of the American landscape. The incorporation of suede fringe on jackets and pants serves as a direct nod to the American West, harmoniously styled alongside ruffled tops and lace details.

Cohen’s collection does not shy away from everyday wear, featuring a variety of practical yet stylish pieces that include knitted sets and American flag intarsia sweaters, as well as eyelet denim options. This versatility speaks to the modern woman who seeks both comfort and elegance in her wardrobe.

As LoveShackFancy continues to evolve under Cohen’s creative direction, the Spring 2026 collection encapsulates a spirit of adventure and nostalgia. With each piece, Cohen invites her audience to embrace their individuality and express themselves through fashion that tells a story—a story rooted in the rich tapestry of American culture and personal memories.

In a world where fashion often leans towards the avant-garde, Cohen’s approach remains refreshingly grounded, celebrating femininity, nostalgia, and the joy of dressing up. As the collection prepares to debut on the runway, it promises to resonate with fans of the brand and newcomers alike, solidifying LoveShackFancy’s reputation as a leading force in contemporary women’s fashion.

With a keen eye for detail and a passion for storytelling, Rebecca Hessel Cohen continues to innovate and inspire through LoveShackFancy, proving that the heart of fashion lies in its ability to connect us to our past while allowing us to express our present selves. As the Spring 2026 collection unfolds, it is clear that Cohen’s vision of prairie romance is not merely a trend but a celebration of timeless femininity and the vibrant spirit of American culture.