Dolores Cortes Becomes A Dynastic Brand. Dolores Felt Obligated To Continue Her Mother’s Swimsuit Firm Journey

Dolores became known for her innovative designs that catered to women of all ages and body types. She understood the importance of feeling confident and comfortable in swimwear, especially as one gets older. Her swimsuits were not just fashionable; they were also designed to enhance the natural beauty of every woman, regardless of their age.

Despite her success in the fashion industry, Dolores never lost touch with her medical colleagues. She continued to attend conferences and seminars, staying up-to-date with the latest advancements in the field. This allowed her to incorporate new technologies and materials into her swimsuit designs, ensuring that they not only looked great but also provided the necessary support and protection.

Dolores firmly believed that age should never be a barrier to living a fulfilling life. She saw getting older as an opportunity to embrace new experiences and challenges. Her positive outlook on life and her dedication to creating swimwear that celebrated women of all ages made her a beloved figure in the industry.

As the second generation of the swimsuit company, Dolores felt a deep sense of responsibility to carry on her mother’s legacy. She knew that her mother had built the brand with love and dedication, and she was determined to take it to new heights. Under her leadership, the company expanded its reach globally, becoming a symbol of empowerment and inclusivity.

In 1985, Dolores took her first steps in the fashion industry by designing swimwear collections. To honor her mother’s legacy, she adopted the name Dolores Cortés as her brand. With her keen eye for design and attention to detail, Dolores quickly gained recognition for her innovative swimwear creations.

Her breakthrough moment came in 1999 when she made her debut on the catwalk at the prestigious Pasarela del Carmen in Valencia. This marked the beginning of a successful career in the world of fashion shows. The following year, Dolores showcased her summer 2001 collection at the renowned Pasarela Gaudí in Barcelona, where she would continue to participate until its last edition.

Dolores’s talent and unique designs caught the attention of the fashion industry, leading to her debut at Cibeles in 2007. This was a significant milestone in her career, as Cibeles is one of the most prominent fashion events in Spain.

Expanding her reach beyond national borders, Dolores made her international debut in 2010 at the prestigious Mercedes-Benz Miami Fashion Week Swim 2011. This opportunity allowed her to showcase her designs to a global audience, further solidifying her reputation as a prominent swimwear designer.

In 2012, Dolores had the honor of collaborating with the National Synchronized Swimming Team for the London Olympics. Her expertise in swimwear design and her dedication to the sport earned her recognition and admiration from athletes and spectators alike.

Dolores’s contributions to the fashion industry did not go unnoticed. In recognition of her outstanding work, she was awarded the Medal for Merit at Work in its gold category by Her Majesty the King. This prestigious accolade served as a testament to her talent, hard work, and significant contributions to the world of fashion.

In Dolores Cortés, the management of the fashion company is resolved through a combination of technological advancements and a focus on maintaining the brand’s DNA. With the help of her son Óscar, who is a road engineer with a strong background in computer science, the company have developed computer programs that not only cater to the company needs but also adapt to the specific requirements of the users.

One of the significant achievements in the company management strategy is the establishment of an online sales platform. This platform has been operational for the past 3 to 4 years and has allowed the brand to reach a wider customer base. To further enhance the convenience for their clients, Óscar has recently developed a business-to-business (b2b) system. This system enables the customers to place orders directly using the access codes provided to them. This innovation has streamlined the operations and improved customer satisfaction.

In addition to managing the company online platform, Óscar also oversees the physical stores and franchises. Over the years, the store network has been expanding steadily, and Óscar ensures that each location operates smoothly and efficiently. His expertise in management and technology has been instrumental in the growth and success of the brand.

While Óscar takes care of the technical aspects of the business, Dolores focus on the creative side. However, she has gradually started delegating some responsibilities to seek assistance. It is crucial in the fashion industry to transmit the brand’s DNA effectively, ensuring that it remains consistent and recognizable. Therefore, Dolores is careful in selecting individuals who understand and can uphold the essence of Dolores Cortés.

By combining technological advancements, efficient management, and a strong focus on maintaining strong brand’s identity, Dolores Cortés continues to thrive in the fashion industry. With Óscar’s expertise and her creative vision, the company is confident in their ability to adapt to the ever-changing market while staying true to their brand’s core values.

Throughout her career, Dolores Font Cortés remained a trailblazer in the swimwear industry, constantly pushing boundaries and redefining trends. Her designs continue to inspire and empower women around the world, leaving an indelible mark on the fashion landscape.

Today, Dolores continues to innovate and create, always striving to push the boundaries of swimwear design. Her unwavering commitment to celebrating the beauty of every woman, regardless of age, has left an indelible mark on the industry. Dolores Font Cortés remains a shining example of how to embrace the passage of time with grace, style, and an unwavering zest for life.